GENYOUth and Super Bowl Raise Money for Youth Wellness

The checkoff-founded and -funded GENYOUth is kicking off ticket sales for the 30th anniversary of Taste of the NFL @Home, a purpose-driven Super Bowl culinary experience to help fight childhood hunger, which is right in line with the GENYOUth mission and dairy farmers’ longstanding efforts to feed the world.

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Anti-Dairy Group Goes on Offensive

We wanted you to be aware that Switch4Good, an anti-dairy organization that became known during the 2018 Olympic Winter Games, distributed a press release this morning under the headline “False Claims by Dairy Industry Exposed in New Report.”

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Progressive Dairy Talk Checkoff Gamer Strategy

This morning, Progressive Dairy published a cover story about our strategy to reach the important Gen Z gamer audience with engagement and messaging surrounding dairy and the sustainability work of America’s dairy farmers.

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